When an estimated 25,000 to 50,000 elephants are killed each year for their ivory, those who survive must be in nearly constant mourning. With these staggering and saddening statistics, we couldn’t sit in silence any longer.
BY SLASH AND MYLES KENNEDY | IFAW | 7 MAY 2015
Even though elephants can weigh up to seven tons and most people will never see an elephant in the wild, elephants share some amazing traits with humans.
Elephants show emotions like love and joy. They can express empathy. They are loyal to their families and devoted to their young. They grieve in some of the same ways we do: it’s not uncommon that they’ll keep weeklong vigils over fallen family members, then later revisit their bones.
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When an estimated 25,000 to 50,000 elephants are killed each year for their ivory, those who survive must be in nearly constant mourning.
With these staggering and saddening statistics, we couldn’t sit in silence any longer.
The plight of the species moved us to speak out and do what we can, so we joined forces with the International Fund for Animal Welfare (IFAW) to raise awareness of the elephant crisis and motivate the public to take action.
Our new song and video “Beneath the Savage Sun” tells the story of an elephant who has lost a loved one from the elephant’s point of view.
“How many killing seasons can you justify?” he asks. “How many dead and bleeding / Only for an ivory lie?”
Trade in elephant ivory is driving these amazing animals to extinction; largely at the hands of criminal networks that kill local wildlife rangers and support organized crime, smuggle drugs and transport illegal firearms. They do all this to meet the lucrative demands of consumers in China, the United States and elsewhere, many who don’t even realize that every piece of ivory comes from a dead elephant, but who still value the stuff as jewelry, trinkets, and yes, instruments.
We love our instruments.
We know that many of you love your guitars with ivory bridges and pianos with ivory keys, but we need you to think about where things came from and what are your ethics when buying and selling them?
Do we really want to profit off of the extinction of such a beautiful and majestic species?
Think about it.
SLASH—the iconic American rock guitarist, songwriter and film producer–has amassed album sales of over 100 million copies, garnered a GRAMMY Award and seven GRAMMY nominations and was inducted into the Rock and Roll Hall of Fame.
SLASH helped create signature sounds like the guitar riff on #1 hits for Guns N’ Roses “Sweet Child o’ Mine” and “Welcome To The Jungle.” After leaving the band, SLASH went on to critical acclaim with SLASH’s Snakepit and global success with the supergroup Velvet Revolver before embarking on his own solo career.
Time magazine recently named SLASH #2, behind Jimi Hendrix, on its “Ten Best Electric Guitar Players of All-Time” list.
Singer, songwriter, and guitarist MYLES KENNEDY has been lead vocalist of Alter Bridge since 2003. In late 2009, Kennedy started to collaborate with SLASH, and he was featured on two tracks of SLASH’s self-titled debut solo album in 2010. SLASH’s second solo album, 2012’s Apocalyptic Love, was a joint collaboration with Kennedy, with Kennedy as the album’s sole lead vocalist. Kennedy was also the stand-in vocalist for Axl Rose when Guns N’ Roses performed at their 2012 induction into the Rock and Roll Hall of Fame.
SLASH and his band, MYLES KENNEDY and The Conspirators unleashed their current album WORLD ON FIRE to worldwide praise garnering SLASH some of the best critical acclaim of his career. SLASH’s third straight solo album to debut in the Top Ten, WORLD ON FIRE achieved over 12 Top Ten chart debuts around the world. The album’s title track and first single “World On Fire” ascended to #1 at U.S. Rock Radio. WORLD ON FIRE is SLASH’s third solo offering and second album with his official band The Conspirators which features MYLES KENNEDY (vocals), BRENT FITZ (drums) and TODD KERNS (bass).
SLASH and MYLES KENNEDY are passionate advocates for the welfare of wild animals. They have each supported numerous campaigns for the International Fund for Animal Welfare (IFAW) and other animal welfare organizations around the world.
IFAW Founded in 1969, the International Fund for Animal Welfare saves individual animals, animal populations and habitats all over the world. With projects in more than 40 countries, IFAW provides hands-on assistance to animals in need, whether it’s dogs and cats, wildlife and livestock, or rescuing animals in the wake of disasters. We also advocate saving populations from cruelty and depletion, such as our campaign to end commercial whaling and seal hunts. Go to www.ifaw.org to find out more about our campaigns.