Jackie Chan and Spike in ‘Tools of the Trade’.


‘If you are buying rhino horn you may be paying for more than just the horn,’ says action legend Jackie Chan.

‘You’re paying for guns, bullets, poisoned arrows, chainsaws, axes, and machetes to hack off the face of the rhino. And you are paying for the life of a beautiful creature.’

In ‘Tools of the Trade’ (co-produced by WildAid and the African Wildlife Foundation) Chan shares the limelight with Spike the rhino. The hard-hitting PSA is being screened extensively in China and Vietnam and closes with the martial arts hero appealing to viewers not to buy rhino horn products.


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Peter has a career in publishing and conservation spanning more than four decades. His most recent project has been the development of Untold Africa, a meeting place for intelligent, engrossing and entertaining dialogue for a global community of like-minded people - people who share a common passion for the wild places of Africa, the creatures that inhabit them, and the breadth of African culture. See more

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