‘If you are buying rhino horn you may be paying for more than just the horn,’ says action legend Jackie Chan.
‘You’re paying for guns, bullets, poisoned arrows, chainsaws, axes, and machetes to hack off the face of the rhino. And you are paying for the life of a beautiful creature.’
In ‘Tools of the Trade’ (co-produced by WildAid and the African Wildlife Foundation) Chan shares the limelight with Spike the rhino. The hard-hitting PSA is being screened extensively in China and Vietnam and closes with the martial arts hero appealing to viewers not to buy rhino horn products.